T-shirts, sweats, and good vibes
Every beach town has its own locally iconic merch—the tee or hoodie that says ‘I was there’ without saying it. In New Buffalo, it’s at Eastern Standard Time.
Part of the Michigan Mercantile family of shops, the sunny mainstreet storefront is stocked with high-quality cotton T-shirts, sweats, and caps in cheerful colors and good-vibes graphics inspired by summer on the shore.
Designed in-house and only available here, there’s something for everyone. Babies, kids, adults. But it’s not a souvenir shop. It’s an elevated, easy-breezy capsule collection—and a way to take a piece of laidback lake life home with you.
While you’re on Whittaker Street, EST’s sister boutiques are on the same block: Lake Feste, Lakeside Goods, BEACH (a summer ’26 pop-up), and, around the corner, Book Shore.
words Lena Singer
images Jodi Bodtke
June 2026
