WHERE ARTISTRY ALWAYS WINS
Suzanna Bierwirth is a creative force. Big ideas flow from the former advertising executive. And since 2016, she has tested many of them at Goods & Heroes, her ever-evolving Three Oaks boutique for women, men, and kids.
Except—it’s not only a boutique.
Goods & Heroes is a launch pad for emerging designers, an art space, and a gathering place. It’s for people who long for a like-minded community, or just beautifully designed clothes, shoes, and objects made to last.
The ideals have earned the shop a loyal fanbase, who look to Bierwirth for her eye and honesty. Her standards are high and uncompromising. Quality and sustainability are priorities. So is a compelling story behind a designer and their intentions. At Goods & Heroes, you’re not just buying a hand-knit sweater or sculptural bracelet. You’re part of something bigger.
Now, after eight-plus years and three locations in Three Oaks, Goods & Heroes is expanding from within. In fall of 2025, Bierwirth collaborated with fiber artist Stacy Nelson to launch Yarn Haus. The shop-in-a-shop carries dozens of natural-fiber yarns, offers knitting classes, and hosts free ‘knit togethers.’
What will she think of next?
Local Tip: Find one of the area’s best and most robust selections of menswear here, with lines like Hiroshi Kato, Billy Reid, and The Quiet Life in rotation.
Read our interview with Suzanna.
words Lena Singer
images Jodi Bodtke, Wesley Moguel
updated November 2025
